SEO stands for “search engine optimization.” It is the
process of getting traffic from the “free,” “organic,” “editorial” or “natural”
search results on search engines.
All major search engines such as Google, Bing and Yahoo have
primary search results, where web pages and other content such as videos or
local listings are shown and ranked based on what the search engine considers
most relevant to users. Payment isn’t involved, as it is with paid search ads.
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